Example 1: Big surprise, lasting move; small surprise, noise
An inflation figure lands far above consensus in a period when inflation is the market's main concern. Price reprices sharply and the move holds, because both the surprise and its relevance were large. Weeks later, in a calmer regime, a similar-sized surprise in the same release produces only a brief spike that fades within the hour, because attention has moved on and the relevance multiplier was small. The surprise mattered only as much as the regime let it, which is why the identical-sized miss produced a durable move once and noise the other time.
